Here's another example of a musical website doing it right from a business point of view:
www.chordie.com
What, specifically, are they doing right from a marketing/revenue generating standpoint?
1. They filed the thing with great content that people will actually want (chord/tabs/lyrics - something sadly missing since OLGA went into exile).
2. Their domain is "cute", and easy to remember.
3. They offer the forums, personalization, link exchanges, and other interactive features that encourage community building.
4. They have appropriate advertising on each page, thanks to Google AdSense, and other featured sponsors.
5. They sell physical products (t-shirts, etc) care of cafe press.
The only questions from here are:
1. What other forms of promotion are they doing? They rated pretty high on Google when I did a search by full song title (in this case "somewhere over the rainbow").
2. What precautions may they have taken against the copyright issues that OLGA ran up against? It would be a real shame to see them create a powerful following, only to have someone go after them and their 250,000 transcribed songs.
Over all, a very well done site!
Best of luck to this group, and to you, in your own on-line musical endeavors.
JG
Friday, December 7, 2007
Example: Music and Business Done Right.
Labels:
Examples,
Music Promotion,
Music Publishing,
New Media,
Outside Link
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